I design & develop
I'll help your business thrive
Transforming business challenges into impactful digital solutions
I make complex things simple
My mission may be simple, but attaining it takes dedication, expertise, & a willingness to innovate. The focus is on reaching out to the specific target audience you are banking on for your customer base.
Don't take my word for it
There are many reasons why my partners love to work with me
Lee's been looking after our website marketing & strategy for the last 8 months & I'm very impressed with the work he's carried out for us & his enthusiasm, to make our site a success. I'd thoroughly recommend using Lee to help with any digital marketing needs you may have.
Lee is both passionately committed & extremely talented. I have found him to be results driven. Dealing with Lee was great fun, there is no smoke & mirrors rather a professional, competent, friendly business approach with the most refreshing 'can do' attitude that made it a pleasure to do business with him.
European Marketing Manager
I thought we were ahead of the game with regards our website marketing model. Within ten minutes of talking to Lee Johnson I realised, whilst we may be ahead of my competitors, we were a long way behind the trailblazers.
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Let's create something amazing together
What is SEO?
SEO — search engine optimisation — is the process of improving the performance & visibility of your website in relation to search engine algorithms. SEO aims to drive more traffic & better traffic by sending the right signals to Google & other search engines that your website is exactly what its users are looking for. The practice of SEO improves organic traffic — that's traffic coming to your website by clicking on an unpaid search result.
And organic traffic tends to be the most qualified. But then, you already knew that, didn't you — it's why you're here!
I see SEO as more than just checking the right boxes when it comes to technical foundations, content, design, relevance, engagement, mobile-friendliness & more. You're business's goals & aspirations guide my approach to SEO services as I identify the best avenues to driving traffic, leads, conversions, & revenue. Future-forward, customised SEO strategies help your domain reach higher SERP positions in front of the right audience.
What does it mean to stay up-to-date in SEO? Today, websites are ten a penny, resulting in digital clutter & noise for the consumer. Google & other search engines are constantly innovating & upgrading their algorithms to filter out this noise. It's my job to stay one step ahead.
SEARCH RESULTS VISIBILITY WHEN & WHERE IT MATTERS
SEO improves the volume of traffic to your site, typically by ranking as high as possible in search engine results pages for queries by your target audience, in order to drive more business. Up to 92% of searchers click on results on the first page. Less than 6% of searchers click on a result on the second page. My job as your SEO consultant is getting you in front of that 92% that's most interested in your website's products, services, & information.
But whole niches & industries are vying for the top page, & for good reason. This is where warm leads reside. At the top, there's more potential for brand awareness & credibility, better sales & customer loyalty. So, getting there is not easy, as you would expect. To compete, you need digital marketing expertise — I've got 18 years of that — plus cutting edge solutions & smart strategies. I've got those, too. I can help you save time & money with ROI-focused SEO strategies that optimise cost-efficient tactics with clear paths to revenue growth.
With all that goes into SEO services, & all the competition you face on any SERP — not to mention the constantly evolving search engine algorithms — you need expert support from a professional SEO service provider.
Does SEO Still Work?
Yes, SEO still works! Not only because it can get you to the top of the results page, but more importantly because it leads to better leads & bigger sales. SEO works because it provides both short-term gains & long-term, lasting results. Improving your SERP rankings is good, but only when it drives better-qualified leads, higher conversion rates, & larger orders — all adding up to more revenue.
Achieving these key business goals requires multifaceted SEO techniques & strategies that leverage multidisciplinary concepts. Data analysis, behavioural observation, web design, content, marketing — SEO takes experts in all these fields & more to reach success. The best website SEO services & strategies align technical, marketing, & sales considerations into techniques that affect your bottom line.
SEO only works when you're doing it right. We've been doing it right for just about two decades now, with the results to prove it.
Why You Need SEO Services
You need SEO services because you don't want just any traffic — you want the right traffic. You need SEO services because your competitors are beating you on the SERPs. You need SEO services because you need to realise more revenue from your website. You need SEO services from a digital marketing expert. Because search engine results mean business results. My SEO management services will help you rank higher in search engine results that matter. By analysing the unique audience of your business as well as the intent behind important search keywords, I develop SEO strategies that bring the right people to the right pages. My SEO services also help you if you need…
- Better brand awareness
- More leads
- Better leads
- Higher conversion rates & more sales
One of the SEO goals that many people overlook is not just getting more traffic but better traffic. Reworking your SEO tactics & tracking the right business-focused KPIs — conversions, revenue & more — allows you to bring in more qualified searchers who might already be further down your funnel process. So why do you need SEO services? What are the benefits of SEO services?
- It's cost-effective
- It offers quick wins & long-term results
- It gives your brand a competitive advantage
- It boosts brand awareness, trust, & credibility
- It enhances the buyer's experience
What's Included in my SEO Services?
My digital marketing services include:
- Advanced keyword & market research, grounded in personas & search intent
- SERP & competitive analyses that inform better- ranking content
- Usability & accessibility optimisation
- Audits & deep technical analysis with specific recommendations tailored for your CMS
- Analytics, testing & maintenance
- Site & content optimisation
- Site migration
- Penalty prevention & recovery
- Site architecture recommendations & internal linking strategies at scale
I'll break down my strategic SEO approach into technical SEO & on-page SEO techniques. I also offer SEO services tailored to specific types of businesses:
- Local SEO
- eCommerce SEO
- Enterprise SEO
SENDING THE RIGHT SIGNALS TO SEARCH ENGINES WITH TECHNICAL SEO
It's not just users that want a better experience on your site. Search engine crawlers do, too. Neglecting the bots means that your SEO ambitions will remain unattainable. My proven technical SEO audit process checks for over 180 potential issues, prioritising them by the level of effort it will take to fix them & impact their resolution will have on your SEO, so you can see greater impact sooner. To rank highly, search engines expect your website to:
Be highly navigable. A number of technical SEO issues can block search engines from crawling & indexing your site. What good is great content & on-page optimisations if search engines can't find them? I look at aspects such as robots.txt files, metadata implementation, & more technical elements to make your website crawler-friendly. That maximises your potential for ranking high & driving traffic.
Have logical information architecture. After ensuring an error-free technical foundation, I look to the organisation & hierarchy of your website's individual pages, or it's information architecture. Internal linking for SEO connects crawlers to similar pages & highlights the logical path through your site. This improves crawler efficiency, leading to higher keyword rankings.
Be credible & authoritative. Beyond the content on your website, search engines look at external links to gauge credibility, trustworthiness, & authority. When you have inbound & outbound links to other authoritative sites, search engine bots rate your brand as trustable. These search engine crawlers will ensure that your site's indexing is up-to-date as they do for popular websites. I can tap link building services to build site authority & improve rankings.
Use search-friendly URLs. The best websites, according to search engines, use URL structures that include the right keywords. Before even crawling the page, search engines begin to understand a site's content based on its URL.
Does technical SEO pay off? Absolutely.
DEMONSTRATING VALUE TO USERS WITH ON-PAGE SEO
When it comes to on-page SEO, most businesses are brilliant at what they do. You're probably already publishing rich, informative content & using high-volume keywords throughout. Your homepage, undoubtedly, features a fantastic design & easy-to-use experience.
I can re-evaluate your strategy to on-page SEO & find places where optimisation can add even more value. My expert & data-driven on-page SEO techniques can get you to the top with:
Keyword research, selection, & optimisation. Keywords play a vital role in your website's ranking. More importantly, selecting the right keywords can make all the difference — Ahrefs calculates that "0.16% of the most popular keywords are responsible for 60.67% of all searches." The right keywords can boost your position in the industry or location & improve your relevancy with regard to user queries. Keyword optimisation will drive the right traffic to your website—warm leads that take little time to convert to sales. My SEO services focus on the importance of keyword intent & its relevance along the buyer's journey.
Content optimisation. Content is the foundation of SEO. Good content is original, relevant, the right length & easily readable. It's also laser-focused on the audience most important to your business, most likely to convert into a customer. My SEO management services include content optimisation recommendations, which leads to better rankings & increased user engagement. We've helped hundreds of businesses like yours improve search rankings by identifying content improvements, such as copy updates & faster-loading images, as well as content development opportunities from blogs & landing pages to high-quality infographics & videos.
Titles & meta descriptions. When you have little time to read a book, you scan the titles & list of contents. Search engine bots do the same for your site when establishing its relevance & ranking score in relation to a user query. I can help you rank higher with our title & meta description strategies, including keyword optimisation & advanced copywriting.
Strategic internal linking. This approach elevates the find-ability of your pages. This is critical, especially if you want to improve awareness of your additional products & services. A well-interlinked site, internally, can increase the time that users spend on the website. In turn, that tells search engines that you have what users need & are therefore deserving of a higher ranking.
Let's make your site a high-ranking, high-converting powerhouse with technical & on-page SEO tactics.
Understanding Search Engine Algorithms: How Long Do SEO Results Take?
Generally, it takes 4 to 6 months to start seeing significant SEO results in traffic & conversions. Often, however, quick wins such as improved keyword rankings can happen in as little as 4-6 weeks. Typically, it depends on the complexity of the project & the level of competition in your industry, niche, or target audience.
SEO needs consistency as well as continuous strategy improvement — & the best SEO services provide just that. The whole practice of SEO is based on search engine algorithms & their ranking criteria. These algorithms may get hundreds of updates & upgrades in a year. The right SEO should be agile to these changes & know where the algorithms are headed next for tangible results. SEO is best approached as a long-term engagement.
Understanding the long-term effects of SEO allows for strategic integration with other marketing tactics to enable a well-rounded approach. I can help you plan for lasting results while shoring up major issues to land quick wins in the short-term.
SEO Strategies & Tactics
Traffic! Leads! Sales! A higher search engine ranking is only beneficial if it helps you attain these objectives. I'm laser-focused on these KPIs. Every approach, technique or technology tool that I employ in my SEO services is geared to help grow your revenue. Work with me for an SEO plan designed from soup to nuts to help you sell more. My SEO strategies are driven by key performance indicators (KPIs) that include:
- Improved keyword rankings — for more brand awareness
- A higher volume of traffic — for more & better quality leads
- Increased engagement — for more conversions & sales
- Revenue growth & ROI — for your bottom line
- The blueprint for our SEO strategies entails:
- Understanding your business objectives
- Studying your website & audiences
- Analysing your competition & their tactics
- Competitor/keyword gap analysis
- Identifying short term & long term SEO techniques
- Implementing & refining SEO strategies
- Monitoring & measuring performance
- Strategy enhancement as needed
Let's build a strategy to support your business & marketing goals with SEO services.
Local SEO Services: What is Local SEO?
Local SEO is focused on improving the performance of your website in search results with location-based intent. It leads to an increase in sales in brick & mortar stores, more phone calls to your local branches, & improved visibility among your competitors on map listings.
How can I assist you with local SEO services? Well, I've helped other clients…
- Turn a slow season into a surprise success
- Achieve 1,000% ROI with local SEO
With my proven local SEO game plan, you can experience the benefits of greater local search visibility: more foot traffic, calls, & clicks. For optimal local search performance & ROI, you need somebody who's been around the block more than a few times. With 18+ years in this business, I've developed industry-leading tactics. I start by… Taking a fresh look at your location pages. I find ways to help Google (and other search engines) understand your content's local elements better. That entails optimising your title tags & metadata with your city name, local address & maps. This can also include local keyword-optimised content that positions you as a local authority.
Checking for the correct local business schema. That entails adding code to your web pages for search bots to understand your location & products & services better. The structured data markup gives your site a boost in relevancy & credibility by speaking the language of search engine bots.
Creating and/or optimising a Google My Business Page for your business locations. I have found that filling & optimising this listing significantly improves ranking on local search. My optimisations tactics involve using short, long, & related keywords in the descriptions to maximise your chances of getting into the Local Pack. I also leverage Google Map citations, geotagged photos, Google Directions, geotagged YouTube videos, embedded map links, & more.
Other of our local SEO tactics include capitalising on reviews, directory listings & media mentions. You don't need to rely on paid advertising to capture local interest. Organic local SEO can drive traffic to your locations — in person & online — to improve your marketing ROI.
Whether your business has one location or thousands, I get you the visibility you need with local SEO services focused on driving revenue.
eCommerce SEO Services: What is E-Commerce SEO?
eCommerce SEO is search engine optimisation geared towards making your online store more visible & findable. I get you to where shoppers are. I improve your eCommerce website's ranking & position your products before the right buyers. I enhance the experience on your site, build trust & elevate your brand's awareness among the right audience.
I take a unique approach to eCommerce SEO services to address the specific challenges of selling products online. That can include:
Website restructures. You need a better website structure to display your different products & services to both users & search engine bots. I can help you get a better site structure with clean URLs & breadcrumb navigation. Already have a new design on the horizon? I can also make sure the site migration goes off without a hitch.
eCommerce keyword optimisation. For a higher ranking, higher traffic volume & more sales, you need keywords with a high search volume — & the right intent behind them. My keyword research for eCommerce SEO entails analysing search behaviours, relevant phrases, & words with a high search volume. Want your products seen without relying solely on paid search — & even reduce your cost per click with data insights? Talk to me now.
Enhanced crawlability. It's critical that search engine bots should find your product & service pages with ease. I'm on standby to make site edits that improve layout, responsiveness & navigability. It's easy to inadvertently sabotage your SEO efforts by trying to create the best user experience possible. Facets & filters are great for finding what the user needs, but have to be properly managed to keep them from creating thousands of duplicate pages.
Improved product descriptions. It's fundamental that your content builds trust & shows how your offerings can add value to users. You also need unique content, not just what came from the manufacturer. Use keywords for better relevance & show feature-function-benefits connections. I'm here to assist you in upping your messaging & engagement tactics to show search engines & visitors alike that you are the best.
Optimised analytics & tracking. I can help you achieve predictable & scalable growth in sales with my advanced eCommerce analytics solutions. These solutions provide deep insights into how users browse your site, how long they stay there, what pages they view, & what happens in the checkout process. The analytical data reveals better ways to optimise your site for an enhanced online buying experience.
Mobile eCommerce optimisation. Optimising your eCommerce site for mobile shoppers & mobile search results is a must. Use my specialised mobile SEO services to increase your website's navigability, speed & user interface on mobile devices.
Correct schema markups. I can implement codes that help you get better rankings for your eCommerce site. Do you know the correct schema to use to land a feature in Google's Answer Box & rich snippets?
Category page optimisations. Let's help you create creative & user-customised content for your product categories. I can optimise these pages with proven approaches, including keywords, H1 Tags, images & internal links. What I do will distinguish your brand & offerings from competitors.
My eCommerce SEO services focus on improving revenue & maximising ROI.
Enterprise SEO Services: What is Enterprise SEO?
When you have several websites for your eCommerce store or a multinational company, LJ Digital is the SEO consultant to call. Enterprise SEO is large-scale search engine optimisation meant for brands with multiple websites or an e-commerce website with thousands of pages. I provide enterprise SEO services that push better performance for each of your sites & pages.
I have solutions to enhance your ROI visibility so that these enterprise SEO strategies, combined with my eCommerce, technical, & local SEO approaches, will give you the competitive advantage you need. A sampling of our approach to enterprise SEO includes:
Crawl optimisation. Based on your server logs, I identify opportunities to improve your site for better search engine crawler experience. With the large quantity & scale of enterprise content, webpages, resources, & other online touch-points, you need a tailored approach to get everything ranked — & in front of your audience.
Composite metrics. You're collecting a ton of data — but what does it mean as a whole, from an integrated perspective? By parsing & combining large data points, I can identify opportunities at scale & better prioritise our strategy. Better metrics mean better performance.
Reporting on gaps & opportunities. You need to monitor not just your own SEO performance, but your competitors', too. Ongoing reporting identifies gaps in content you need to fill to stay competitive. It also identifies expansion opportunities to forge new frontier throughout your audience's buying journey.
See how I've helped other enterprise clients reach their goals with these exciting case studies.
Comprehensive & Transparent SEO Analytics & Tracking
My SEO services lead you to sustainable traffic volumes & better search engine rankings. But SEO strategies need a plan to measure, track, & optimise performance continually. For long term growth & profitability, work with my SEO management services in your niche. I'll audit your analytics & tracking, then optimise it to ensure I get the right data to inform our strategic SEO decisions. That allows for:
A multifaceted strategic approach. It takes more than just one strategy to get the best results with search engine optimisation. With the right analytics & data insights, I help you identify the best path to organic search marketing success. When you work with a digital marketing expert, you can expect a comprehensive implementation of SEO that leads to explosive growth now & for a long time to come — & the analytics data to prove ROI.
Research & testing. It's time you switched to data-driven SEO services. At LJ Digital, every SEO strategy builds upon findings from researching algorithmic trends, analysing web user behaviours, understanding your brand & offerings, & gathering data on your competitors. When you work with me, you can expect laser-focused approaches with a proven impact on your revenue.
Analysis & improvement. An SEO implementation approach is only as effective as its performance testing. The field of organic search is a volatile one with regular changes in search engine algorithms, search trends, competition & many other elements. Campaign performance also fluctuates across & throughout buyer journeys. Understanding, predicting, & preparing for these contingencies is what sets Digital Current apart from the pack. Periodic testing & re-optimisation can help keep your site at the top of search engine results for a long time — but only if you consistently measure & commit to ongoing evolutions.
I optimise analytics & tracking to constantly measure performance & keep SEO strategies as nimble as the search engines themselves.
User Experience (UX) & SEO
Your site works — but is it providing the optimal user experience? & does it, at the same time, provide the best route for search engine bots, so you get the rankings & traffic you deserve?
My SEO services employ hyper-targeted technical approaches built for traffic volumes. Here's just a few ways I address the user experience as part of ongoing SEO strategies:
Does your site load quickly enough? Users — & search engines — want it to load fast. Every 100 milliseconds in page load delay can lead to a one percent reduction in sales. My SEO services can help improve your site load speed for higher traffic volumes & better rankings.
Is your site organised & intuitive? Clutter confuses. Too many — or too few — buttons, menus, CTAs, & links increase the bounce rate on your site, diverting traffic & disappointing search engine algorithms. Neat & readable web pages attract more visitors.
Is your site mobile-friendly? Users, especially in eCommerce, want to view your website on their mobile phone. In fact, 72% of all people access the internet only from mobile phones. & Google knowingly prioritises mobile-friendly websites — sites designed with thumb reach & speed in mind. Let's help you sell more to mobile searchers.
Have you considered the user experience in your quest to dominate SERPs with SEO services?
How does Google choose which sites to rank?
Google ranks sites based on three key principles: Trust, Authority and Relevance.
Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.
Authority: This is your site's overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.
Relevance: Google looks at the contextual relevance off a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.
On-page & Off-page: What's the difference?
On-page SEO is the process of ensuring that your site is readable to search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.
Unlike on page SEO where you have full control of the content, off-page SEO depends on another web page to improve your site's rankings on Google. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority sites and asking them to put a link back to you on your site.
Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.
How do you stay ahead of Google's updates?
Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows us to react accordingly and take any measures necessary to keep you ranking in that top spot.
How important is keyword research to SEO?
Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns don't receive any organic traffic. Secondly, if you haven't investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.
Does the usability of my site affect SEO?
Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.
Why is link building so important to SEO?
Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Google's algorithm.
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